UMass Amherst Alumni Association
Advertising Rates
Download Advertising Rate Card (pdf)
A vibrant part of the campus community, the UMass Amherst Alumni Association serves over 211,000 alumni and provides a network for members and others to contact and socialize with other alumni, build their professional skills and add value to their education.
The Alumni Association hosts approximately 70 on-campus and 130 off-campus events every year, including social functions, educational forums and athletic events for which invitations are sent by broadcast email and via direct mail. There are opportunities for promotional give-aways at many functions.
The Association web site homepage gets approximately 30,000 unique visitors per month. Advertising space is available on both the homepage and select other pages on the web site.
The Alumni Association sends their broadcast email newsletter, @UMASS, to approximately 54,000 alumni monthly, who have opted in to receive this publication. Advertising is available in each monthly issue.
Typically, over 60 events are held in Memorial Hall for current students and/or alumni throughout the year. As well, Memorial Hall is frequented daily by students and alumni of all life stages. The Alumni Association accepts placement of advertising materials in Memorial Hall and in the Alumni Association reception area for vendors that meet university and Alumni Association criteria.
Tile-Size Banner Ads in @UMASS
@UMASS is issued monthly and is distributed on the first Wednesday of the month to over 54,000 alumni who have opted-in to receive it.
Rate per contract year:
One insertion: $750 each
Six insertions: $650 each
Twelve or more insertions: $550 each
Specs, file format information and submission guidelines:
Same as Web Tile-Size Banner Ads (noted above):
Artwork must be received by Thursday COB, the week prior to issue.
Web Tile-Size Banner Ads
(Appears on home page and some second-level pages):
Size: 125 x 125
6,800 10k/40k 15k- initial loading/50k-maximum 6 sec, 3 loops
Rates for Home Page:
Three months: $750 p/month; $2,250 total for 3 months
Six months: $650 p/month; $3,900 total for 6 months
One year: 550 p/month; $6,600 total for 12 months
Specs:
Half Banner 125 x 125 10k/15k-initial loading/50k-maximum 6 seconds, 3 loops. Artwork must be received by Thursday COB, the week prior to issue.
File Types that may be provided include:
GIF, HTML, Flash*, Java*, Shockwave* and RealMedia*
*Animated GIFs must be supplied as a backup to load in browsers that do not contain plug-ins to support rich media.
Audio Files: Audio files are not allowed.
Color Palette: 256 (or fewer) adaptive colors, with flat colors chosen from web-safe colors.
Note: Your ad should work, no matter what background color exists on the web page. Important: DO NOT set the background of your ad as transparent.
URL: Any links to URLs must be targeted to open in a blank page (new window).
Ad Submissions: Files may be attached to an e-mail to Norma Heim (njheim@admin.umass.edu) after you have made a space reservation and received approval for the artwork.
Note: Web ads are posted on the first work day of the month and removed on the first work day of the next month or when the advertising agreement has expired.
Web Site “Business Card” Ads:
A web site business card ad gives you access to over 210,000 UMass Amherst alumni and friends who peruse the web site.
Businesses may post a business card ad on the Alumni Association web site for increments of 3 months, 6 months, or one year. Ads are black white text with color logo, if desired. Contact information may include a web site url that links to your web site.
3 months: $250 per month/$750 total
6 months: $225 per month/$1,350 total
12 months: $200 per month/$2,400 total
Placement of Promotional Material:
Memorial Hall has student and alumni traffic throughout the year. Placing your product/service information in this thoroughfare targets and audience specifically looking for information. Furnished preprinted only, by advertiser.*
Cost: $150 per month
* content and copy must be approved by Membership & Marketing Committee
* those advertisers providing discounted services to Alumni Association members may also receive placement at some events throughout the year for an additional $150 per event
