UMass Amherst Alumni Association
Sponsorship Opportunities
Download Sponsorship Rate Card (pdf) 
Position your company in front of thousands of enthusiastic UMass Amherst alumni... be a part of the excitement and align your business with the UMass Amherst Alumni Association! Several hallmark events are scheduled during the next 12 months that will highlight our sponsors and which provide unique opportunities for you to reach our alumni audience.
Event Sponsorship & Promotions
The Alumni Association organizes, promotes and executes numerous sponsorable events throughout the year which provide a tremendous opportunity to reach a targeted audience through face-to-face communication. Product sampling, literature distribution, product displays and other promotional tactics can allow sponsors to create an emotional tie and leave a lasting impression with our alumni-consumers. From athletic events to Alumni Career Services programs, there are a wide range of opportunities for sponsorship that target various sectors of the alumni audience.
Regional Alumni Clubs
With more than 35 regional alumni clubs across the nation, the Alumni Association offers sponsors and advertisers local market reach across the country to this passionate audience, and range from athletic events to wine-tastings. Go to our Events Calendar for a list of regional events and related sponsorship opportunities.
Student and Alumni Programs 
The Alumni Association hosts career-focused events on campus for current students, and in major metro areas throughout the year targeting young to mid-career professionals.
By partnering with the UMass Amherst Alumni Association, you uniquely position your brand, products and services before approximately 211,000 alumni at Alumni Career Services events; while the Campus to Career Series generates broad exposure to approximately 10,000 upper-class students and more than 5,000 graduate students. Related sponsorship opportunities:
Campus-to-Career Programs
- Program presentation: $1,000
- Table at event: $500
- “Roadmap to Success”: $2,000
- Senior Pancake Breakfast: $2,000
- Gift for attendees: $4,000
For information on a speaking engagement, please contact Melanie Corbeil at 413-545-9705 or mcorbeil@admin.umass.edu .
Commencement Ball
- Horse and Carriage Rides: $3,000
- Commemorative Photo Area: $3,000
- Decorations: $3,500
- Catering: $10,000
- Chocolate Fountain: $750
- Banner Placement: $500
Alumni Career Services
- Program presentation: $2,500
- Table at event: $500
- Gift for attendees: $4,000
- Banner Placement: $500
The Alumni Association seeks high-profile alumni for speaking engagements for Campus-to-Career events, and occasionally uses other speakers. For information on a speaking engagement, please contact Melanie Corbeil at 413-545-9705 or mcorbeil@admin.umass.edu .
50th-year Reunion, including Emeriti
This signature university event provides your business with marketing exposure to the UMass Amherst community and its alumni. This annual event brings together a diverse group of people, both locally and from all reaches of the U.S. Because class sizes vary and so the number of people attending Reunion each year varies, the costs for sponsorships listed are approximate. If you are interested in sponsoring something for an upcoming Reunion, we can provide you with a more accurate count and associated cost. Below is a list of sponsorship opportunities related to the annual Reunion, and a ballpark price for each line item.
Reunion Weekend
Over 30 weekend activities include luncheons, dinners, lectures, tours and open-houses.
| - Approximate sponsorship cost of “give-away” | $2,400/per 400 |
| - Approximate sponsorship cost of luncheon | $13,000 |
| - Approximate sponsorship cost of dinner | $20,000 |
| - Approximate sponsorship cost of lecture | $200 per lecture |
| - Approximate sponsorship cost of tour | $100-$200 per tour driver |
| (depends on size of bus needed to accommodate scheduled tours) | |
Constituent Group Events
The Alumni Association works with a wide variety of constituent groups, including alumni specific to schools/colleges; reunions for fraternities, dorms and other class years; and other miscellaneous requests. For sponsorship information related to these groups, please contact Norma Heim at 413-577-0312 or njheim@admin.umass.edu.
Homecoming 
Weekend activities include the annual Mulitband Pops Concert, various School and College Open Houses, affinity group Reunions, MinuteFan Park and a Football game in Warren P. McGuirk Alumni Stadium, having a seating capacity of 17,000. Homecoming for fall 2008 is on October 18th. All alumni are invited via electronic invitations and approximately 20,000 targeted alumni receive a postcard mailing. Target Audience is alumni in New England. Invitations would include sponsorship information. Sponsors may table at the Alumni Tent for Homecoming. Below is a list of sponsorship opportunities:
- Approximate sponsorship cost of “give-away”: $4,000
- Approximate sponsorship cost of Barbeque: $10,000
Welcome Freshmen Gift
The Alumni Association distributes an official UMass Amherst Freshman Gift (a co-branded item) to incoming Freshmen during Orientation. Attendance at Orientation is mandatory for all incoming freshmen, and is held in June/July prior to the academic year. Below is a list of popular items that students would use throughout their years on campus, and a ballpark price associated with each item.
| - Flip Flops: (spring/freshman orientation) |
approx. cost: $15,000/per 5,000 |
| - Earbuds | approx. cost: $13,000/per 5,000 |
| - Backpack-type sports sack | approx. cost: $20,000/per 5,000 |
| - CD Holders | approx. cost: $9,000/per 5,000 |
| - Write-on/Wipe-Off Dorm Boards | approx. cost: $7,500/per 5,000 |
| - Lan Cables/USB Hubs | approx. cost: $12,500/per 5,000 |
| - Lip Balm | approx. cost: $4,000/per 5,000 |
| - USB Flash Drive, one gig | approx. cost: $75,000 /per 5,000 |
| - Die-cut Custom Planner Book | approx. cost: $25,000/per 5,000 |
Senior Sendoff
Senior Sendoff takes place the week before final exams, prior to Commencement. The Alumni Association hosts this open house in Memorial Hall to familiarize senior students with Alumni Association services and the online Alumni Directory, set up their email forwarding and to learn about affinity partner products and services. They also receive free gifts and snacks. Below is a list of sponsorship opportunities related to the 2008 Senior Sendoff, held May 5 - 8.
Tabling and Cash Drawing Sponsorship $1,000
Includes tabling, distribution of collateral materials and/or giveaways; and sponsorship of the $1,000 cash giveaway. The sponsor and winner of the drawing is announced at Commencement Ball.
Tabling $500
Includes tabling and distribution of collateral materials and/or giveaways;
Alumni Tent
The Alumni Association hosts the Alumni Tent at all campus football and playoff games as they take to the road. The tent is open two hours prior to kickoff to all alumni and friends, and is located in the middle of MinuteFan Park at the Warren P. McGuirk Alumni Stadium. An average of 14,000 alumni families and students attend each home game, along with those from the local community, fans, and friends. Seating capacity of the stadium is 17,000.
From inclusion in promotional materials to onsite consumer promotion and tabling opportunities, these events are promoted to approximately 210,000 alums. Below is a list of sponsorship opportunities related to season football games.
- Approximate sponsorship cost of tabling: $500 per game
Sponsors may elect to do one game, multiple games, or all games (if available)
- Approximate sponsorship cost of Barbeque: $2,000 per game
Sponsors may elect to do one game, multiple games, or all games (if available)
WE CAN HELP
From suggestions on promotional items to help with your specific message or promotion, the Alumni Association’s staff of expert event planners and marketing professionals will work with you to create the impact you’re looking for. For more information on sponsoring Alumni Association programs and events, please contact:
Norma Heim, Director of Marketing
413-577-0312
njheim@admin.umass.edu
