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A lot can happen in 36 hours.

Take part in the 4th annual #UMassGives on April 27-28.

UMassGives begins at noon April 27, 2016, and ends at 11:59 pm on April 28, 2016.

#UMassGives is 36 amazing hours when alumni, parents, students and friends inspire and encourage each other to make a gift online.

We know that you love UMass Amherst! You’ve proven that time and again by attending events, staying informed and connected, and wearing your maroon and white. As a proud and active alum, we need you to take one more action— support the Alumni Association by participating in UMassGives.

  • Change your Facebook profile photo to the UMassGives logo. Simply right-click and save the image with dates to upload.
  • Mark your schedule and make a donation during the bonus challenge hour. Set an alarm so you don’t forget!
  • Challenge 5 of your fellow alumni, family and friends to donate – especially during the POWER HOUR Bonus challenge.
  • Use your social media power! Follow us on social media through Facebook, Twitter and LinkedIn. Like, share, comment and retweet our posts.

UMassGives 2016 POWER HOUR Bonus Challenge
Help raise even more funds for scholarships and programs for students and alumni! Make your donation in any amount (no contribution is too small) on Thursday, April 28 from 3:00 – 4:00 p.m. and the Alumni Association may win an additional $2,000 for the most donors during this challenge hour. 

We won in 2015 – help us win again this year! Our goal is for 75 individuals to donate during this hour. Your dollars could mean more dollars to support our critical programs

As an Alumni Association Ambassador during UMassGives, we’ll ask you to share a few updates over the 36-hour period. Watch the donor numbers rise! As an added bonus, Alumni Association Ambassadors who actively participate will have the opportunity to win a great prize. Thank you for being a part of this – it’s sure to be the start of an exciting time for the Alumni Association!

SOCIAL MEDIA
Spread the word and gain support for the Alumni Association on social media by using the messages below or writing your own.

Sample messaging:

  • Treasured events like homecoming can’t happen without you. Support the Alumni Association during #UMassGives 4/27-4/28 and help keep the traditions you love alive! #WhatsYourReason to give? http://bit.ly/UMassGives16
  • Investing in the Alumni Association helps students and alumni expand their professional networks and is just one of many reasons to give! Support great opportunities like these during #UMassGives 4/27-4/28! #WhatsYourReason http://bit.ly/UMassGives16
  • Before the clock strikes midnight, you could invest in the next generation of UMass greatness! UMass pride is just one reason to give during #UMassGives 4/27-4/28! #WhatsYourReason? http://bit.ly/UMassGives16
  • UMass gave you a lifetime of memories. What can you give back in 36 hours? Invest in your Alumni Association during #UMassGives 4/27-4/28! #WhatsYourReason http://bit.ly/UMassGives16

Also, watch the Alumni Association Facebook, Twitter and LinkedIn accounts to share our messaging. We will post at the following times:

 Date

  Facebook Twitter LinkedIn
4/26 9:00 p.m. X X  
4/27 10:05 a.m. X X X
  12:00 p.m. X X  
  1:30 p.m.
Video Challenge
X X  
  3:00 p.m. X X  
  4:30 p.m.
Video Challenge
X X  
  6:00 p.m. X X  
  7:30 p.m.
Video Challenge
X X  
  9:00 p.m. X X  
4/28 9:00 a.m. X X X
  10:30 a.m.
Video Challenge
X X  
  12:00 p.m. X X  
  1:30 p.m.
Video Challenge
X X  
  **3:00 p.m. ** POWER HOUR X X  
  6:00 p.m. X X  
  7:30 p.m.
Video Challenge
X X  
  9:00 p.m. X X  

 

EMAIL
                Sample emails - Thursday, April 28 for the POWER HOUR Bonus challenge
*The POWER HOUR is 3:00 – 4:00 p.m. We recommend you send your emails mid-morning and a reminder when the hour starts.

Dear Friends,
I want to let you know about UMass Amherst’s fourth annual 36-hour on-line giving campaign. UMassGives begins at noon today and ends at midnight on Thursday, the 28th.  Last year, UMassGives brought in over $108,000 and we’re hoping to raise even more money this year.  During this 36-hour period, there are a number of bonus challenges designed to motivate people to give by offering additional funding to the allocation that receives the most gifts during a one hour period.  With your help, I would like to try to get the Alumni Association to “win” a bonus challenge TODAY from 3:00 – 4:00 p.m.!
How You Can Help

  • Make an on-line gift to the Alumni Association by going to http://bit.ly/UMassGives16 Even if you have already made a gift, just another $5 gift (though I hope you’ll give more!) made between 3:00 – 4:00 p.m. would count you as a donor and make us eligible to win the bonus challenge. 
  • Tell your friends about UMassGives, so this campaign will be wildly successful. Forward this email, call or post on your Facebook to get the word out to as many alumni and friends of the University as possible.

Help the Alumni Association win an extra $2,000!  Thank you so much!

7:30 p.m.
Video Challenge
7:30 p.m.
Video Challenge